Expertise
Since 2014, Talvikilometrikisa has provided a nationwide model for encouraging winter cycling through gamification, team-based challenges and community engagement. Its approach combines kilometre and cycling-day tracking, friendly competition and workplace participation to motivate everyday cycling during Finland's coldest months. The campaign demonstrates how a recurring, low-threshold initiative can mobilise diverse organisations and make winter cycling more visible, social and accessible.
The Winter Cycling Challenge (Talvikilometrikisa) is a free, nationwide Finnish campaign encouraging people to cycle throughout the winter. Held annually in January and February, it brings together workplaces, municipalities, associations and groups of friends in a friendly team competition. Participants record their cycling kilometres and days, promoting active mobility and making winter cycling a shared experience. The challenge is organized by the Finnish Network of cycling municipalities since 2014.
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- Matti Hirvonen · Senior Advisor and Expert
- Lead partner of